Missed the MarkDove: The ad was bad and the apology weak

Dove says it – “missed the mark in representing women of color thoughtfully” in its bone-headed ad showing a black-to white transformation, presumably by using Dove liquid soap.

A weak response, particularly for such an in-your-face ad. Dove would have been better off acknowledging the ad was far beyond insensitive. It actually hit the mark, as retrograde (by several ...

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FactsFacts AND Figures-Making the case for data-driven pitches

There’s a myth that journalists hate math. Not true! And in fact, a good beat reporter has to be able to compute percentages, chart growth, compare averages and, in general, hunt for trends hiding between the lines of spread sheets or school enrollment figures.

Journalists love numbers – they pack their stories with data big and ...

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Fighting back against fake news

Facebook recently implemented a new policy to address the issue of fake news, which has been an election year issue and a source of great concern for everyone from law enforcement to celebrities and corporations alike.

This new policy relies on Facebook users to report what they believe ...

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Employee of the Month: Mel Lichtenheld

FullSizeRenderFavorite thing about Miami

The city is an international hub that lends to interesting people, food and social topics. Daily headlines never cease to amaze me. It’s an exciting place to live.

If you could find a good deal on ...

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How to Approach Hispanic Media Outlets

As communications professionals, it’s our responsibility to have a comprehensive understanding of our clients’ target audience in order to secure the right media exposure for them. With Hispanics being the largest minority group in the U.S., it is no secret that companies are extending their reach to penetrate this market to ...

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MillenialsPoint Of View: Fostering talent for growth in public relations

Millennial. An overused buzzword, positive or negative depending on how you use it, coined to describe individuals born in 1982 through the early 2000s.

One year ago the Pew Research Center announced that the Millennial Generation surpassed Gen-Xers in the U.S. labor ...

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Employee of the Month: Mery Lewis, Miami office


FullSizeRender (16)

If you could have lunch with anyone living who would it be?

If I could have lunch with Sir Richard Branson, it would be a dream come true as I’ve admired Branson since a very young ...

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5 Tips for When Publicity Hands You Lemons 

There’s a myth still circulating that there’s no such thing as bad publicity.

Many hang on to the assumption that as long as people are talking about you, no matter what is being said, it’s great. Amazing. Tremendous. Yet, history shows often ...

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Employee of the Month: Angie Diaz, Miami office

12742607_10108150986080371_2930595134037193747_nWhat would you be doing if you weren’t at your current job?

I would either go back to school to study accounting or work for a Hispanic television network contributing content to its afternoon talk shows or seasonal awards shows.

Favorite ...

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Employee of the Month: Marc Espeso, Orlando office

The best piece of advice ever received

Never hesitate to show how hard you can work. The right people will always take notice.

Favorite thing about Orlando

Many people see Orlando as a ...

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