25 YEARS AND GOING STRONG by Ray Casas

It was 25 years ago today that I left my old job, drove to Biscayne Bay, looked at the water and took a deep breath. A few minutes later I went to join Otis Wragg in our new firm. The next day was my first client meeting. Check our Continue Reading →

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YouTube – not just for funny cat videos

B2B professionals shouldn’t automatically discount YouTube as a communications strategy just because the platform is loaded with funny cat videos ­– about 5.6 million cat videos to be more precise.

YouTube has more than a billion active users ...

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Employee of the Month: Gaby Suarez, Miami office

What would you be doing if you weren’t at your current job?

I would either be back in school studying for my masters degree or traveling.

Favorite Miami restaurant

I’m a foodie ...

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Handling a Crisis: The Internal Battle May Be Worse Than the Media War

Ray Casas Blog Posts2In the heat of a public crisis, a company often becomes its own worst enemy. While scrambling to get accurate information and formulate a response, even the most well-intentioned department will try to shape the response to its own priorities. Marketing needs ...

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