Missed the MarkDove: The ad was bad and the apology weak

Dove says it – “missed the mark in representing women of color thoughtfully” in its bone-headed ad showing a black-to white transformation, presumably by using Dove liquid soap.

A weak response, particularly for such an in-your-face ad. Dove would have been better off acknowledging the ad was far beyond insensitive. It actually hit the mark, as retrograde (by several ...

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Handling a Crisis: The Internal Battle May Be Worse Than the Media War

Ray Casas Blog Posts2In the heat of a public crisis, a company often becomes its own worst enemy. While scrambling to get accurate information and formulate a response, even the most well-intentioned department will try to shape the response to its own priorities. Marketing needs ...

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