Missed the MarkDove: The ad was bad and the apology weak

Dove says it – “missed the mark in representing women of color thoughtfully” in its bone-headed ad showing a black-to white transformation, presumably by using Dove liquid soap.

A weak response, particularly for such an in-your-face ad. Dove would have been better off acknowledging the ad was far beyond insensitive. It actually hit the mark, as retrograde (by several ...

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FactsFacts AND Figures-Making the case for data-driven pitches

There’s a myth that journalists hate math. Not true! And in fact, a good beat reporter has to be able to compute percentages, chart growth, compare averages and, in general, hunt for trends hiding between the lines of spread sheets or school enrollment figures.

Journalists love numbers – they pack their stories with data big and ...

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5 Tips for When Publicity Hands You Lemons 

There’s a myth still circulating that there’s no such thing as bad publicity.

Many hang on to the assumption that as long as people are talking about you, no matter what is being said, it’s great. Amazing. Tremendous. Yet, history shows often ...

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Employee of the Month: Marc Espeso, Orlando office

The best piece of advice ever received

Never hesitate to show how hard you can work. The right people will always take notice.

Favorite thing about Orlando

Many people see Orlando as a ...

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25 YEARS AND GOING STRONG by Ray Casas

It was 25 years ago today that I left my old job, drove to Biscayne Bay, looked at the water and took a deep breath. A few minutes later I went to join Otis Wragg in our new firm. The next day was my first client meeting. Check our Continue Reading →

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Handling a Crisis: The Internal Battle May Be Worse Than the Media War

Ray Casas Blog Posts2In the heat of a public crisis, a company often becomes its own worst enemy. While scrambling to get accurate information and formulate a response, even the most well-intentioned department will try to shape the response to its own priorities. Marketing needs ...

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