How to Approach Hispanic Media Outlets

As communications professionals, it’s our responsibility to have a comprehensive understanding of our clients’ target audience in order to secure the right media exposure for them. With Hispanics being the largest minority group in the U.S., it is no secret that companies are extending their reach to penetrate this market to ...

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MillenialsPoint Of View: Fostering talent for growth in public relations

Millennial. An overused buzzword, positive or negative depending on how you use it, coined to describe individuals born in 1982 through the early 2000s.

One year ago the Pew Research Center announced that the Millennial Generation surpassed Gen-Xers in the U.S. labor ...

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