Public Affairs

Businesses frequently find it necessary to protect their interests in the forum of local, state or federal government.

Sophisticated techniques for political communication may be pivotal in creating a public-opinion climate in which the government can support the agenda of the company or industry.

Efforts in this field may include building coalitions, providing information to key officials, working with the media, and engaging the broader public on the merits of the issue. Techniques include the Web site, on-line forum, direct mail, speakers bureau, informational visit and media briefing.