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Ray Casas, President

During his career, Ray Casas has managed communications services for multi-national companies, large real estate developers, banks, food companies, attorneys and other professional firms and hospitals. Casas’ areas of expertise include strategic planning, issues management and crisis counseling.

Before Wragg & Casas, he worked for 13 years at Hank Meyer Associates Inc., where he was executive vice president.  Earlier, he was a reporter for United Press International, the San Diego Evening Tribune and The Chicago Reporter.

In 2012, Casas received the Lifetime Achievement Award from the Public Relations Society of America, South Florida Chapter.

Casas serves on the board of directors of the Greater Miami Chamber of Commerce was the 2015 chairman of  the Miami Lighthouse for the Blind, where he has served as board member for 23 years. Previously, Casas served on the board of directors of the Beacon Council and the Board of Regents of Leadership Florida, acting as Miami region chairman for two years.  He was the 2001-2002 chairman of the Archbishop’s Charities and Development Drive.

Ray Casas holds bachelor’s and master’s degrees in journalism from Northwestern University.

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Jeanmarie C. Ferrara, Executive Vice President

Jeanmarie Ferrara, a member of the Florida Bar, joined the firm in 1996.

Currently, Ferrara works with a number of professional services clients as well as concentration on public affairs and community outreach.

Ferrara has been involved in creating communications strategies for local ballot initiatives involving land use and zoning, as well as event planning, multi-media presentations, media relations and legislative monitoring.

During the Florida Constitutional Amendment 4 Campaign, Ferrara coordinated more than 200 speaking engagements before local political, social, service and environmental clubs as well as homeowners, condominium and professional associations.

During a community outreach  campaign to build a major-league baseball stadium in Miami, Ferrara worked to garner resolutions of support from numerous civic and business organizations.

Ferrara is a graduate of The University of Miami School of Law and holds a bachelor’s degree from The University of Miami School of Communication.

Ferrara was named the “2005 Up & Comer in Public Relations” by the South Florida Business Journal. She served as the 2007 program chair for Leadership Miami and is a member of Leadership Florida, Class XXI. She received both the 1986 Broward County Miami Herald Silver Knight and Sun-Sentinel awards for journalism. She served as a judge for the 2008 Miami Silver Knight Awards.

She serves on the board of the Coral Gables Bar Association, and has served as a volunteer tutor with Project L.E.A.D, an adult literacy program of the Miami-Dade Public Library.

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Melissa Lichtenheld, Group Account Director

Melissa Lichtenheld is a communications professional who brings experience in journalism and community relations to the Miami office of Wragg & Casas.

She works with clients in education, healthcare, hospitality, nonprofit and technology sectors.

During the high-profile campaign to build the Florida Marlins ballpark, Lichtenheld coordinated community support while earning positive news coverage and managing website content. She also supervised social media and grassroots operations.

While at the Miami Herald, Lichtenheld was a copy and layout editor and directed copy desk production for six editions of the suburban Neighbors section. Earlier, she worked at Gannett Suburban Newspapers, based in White Plains, N.Y., as a copy editor and content editor before moving into newspaper management as bureau chief of the Putnam County Bureau. Lichtenheld also worked as a beat reporter, covering police, education and local governments, and as a food columnist, at newspapers in upstate New York.

Lichtenheld’s background includes grant writing and management, securing grant awards from government resources and private foundations on behalf of art and community organizations.

A longtime resident of Miami, Lichtenheld is a native of Kansas. She is a graduate of the William Allen White School of Journalism at the University of Kansas.

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Natalie Matos, Creative Services Manager

Natalie Matos is the creative services manager for Wragg & Casas. She is responsible for all aspects of digital media, including graphic design, web design, and social media management.

Her extensive experience with high profile briefs includes art direction projects for IKEA, Angry Orchard, Beefeater Gin, and Peloton. She has also owned her own freelance company, working on marketing and rebranding projects for top companies such as Dream Estates Realty Group and CDA Miami.

Natalie holds a bachelor’s degree in Post-Digital Art and Multimedia Design from New York University. She also attained her master’s of science degree in Global Strategic Communications from Florida International University and the Miami Ad School where she concentrated in Art Direction. Natalie was featured in Art Basel 2017 with Beefeater Gin and won the Rising Star Award from the Credico corporation in 2015. Born in Miami, FL with Puerto Rican roots, she is fully bilingual in English and Spanish.

Natalie believes that everything in life happens on purpose for a purpose. Hers is to find creative ways to make masterpieces of the challenges she sees in the world around her, striving for a positive impact through every project she touches.